The new collaboration given birth to stardoll.tom.com, a site that follows the global Stardoll formula and functions with some localized content. Speaking of content, the site lets young girls play “dress up doll” with Chinese and Asian stars such as Maggie Cheung, Rain, Twins (a somewhat controversial inclusion given recent scandals?), Selina, Hebe and Elle from S.H.E among others. There is also the full complement of global stars including Paris Hilton, Angelina Jolie and Justin Timberlake.
It’s an excellent move by Stardoll confirms what we have known for a while - avatar fashion is big growth segment.
Right from early days the website supported multiple languages including Traditional Chinese used in Taiwan and Hong Kong and Simplified Chinese as used in mainland China. Without much marketing effort they had already seeded user populations in these countries, even prior to any market partnerships.
Having recently hit a milestone of 20 million global users and picking up a good revenue stream, will this deal let them cement themselves into the position as one of the largest growing communities on the Internet today?
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